Herconomy - MILK

MILK is a tender and powerful short film that explores the emotional journey of new motherhood in Nigeria. Created as part of the Breastmilk Money campaign for Herconomy, it highlights unseen everyday struggles. Through the intimate story of a new mother, it captures the quiet strength required to navigate breastfeeding in the face of societal pressures, personal doubt, and financial strain. The film sheds light on the everyday decisions women must make—balancing care, cultural expectations, and economic realities—and emphasizes the importance of informed choices when it comes to nurturing both child and self.

Client: Herconomy

Directed by Fariba Buchheim, Agency Serviceplan Innovation